
With multiple dealerships and often prestigious brand names to protect, it has never been more important for Motor Manufacturers to collect and manage their customer feedback.
Common Challenges:
“CHARTER is an excellent tool for proactively managing customer issues. We use the CHARTER reporting tool from Business Objects to search through the data and identify which products, or which regions, are experiencing customer dissatisfaction. We can then provide our dealers with the back up they need for sales support or pass on recommendations to our marketing department before issues become real problems.”
General Manager Customer Service
Toyota Europe