
The cornerstone for any successful customer management strategy is the ability to extract and analyse information about your customers. Charter Reporter brings the world's leading OLAP reporting tool, BusinessObjects®, into the Charter Continuum™ family of products and services. The Charter Reporter module was designed to ensure that your overall CRM strategy is driven by powerful data analysis and reporting functionality.
Charter Reporter utilises the leading corporate MIS software package BusinessObjects® to provide management information from Charter Manager. A Charter Continuum™ 'Universe' is created, and fine-tuned for each customer, making every field in Charter Continuum™ (including fields defined specifically for your configuration) available for reporting. Charter Reporter is used for building and running standard reports, ad hoc queries, drill-down and data export.
The following types of reports are typical of those produced:
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BusinessObjects® provides a considerable advantage over most other reporting tools, but this advantage is lost if the underlying system is not built to harness its true power - Charter Reporter was designed to harness the power of BusinessObjects® and to maximise its full potential.