
In a market place, where consumers have a wider travel choice, organisations are reviewing how they can create competitive advantage by building higher levels of customer loyalty to their brand.
Challenges to a typical travel company:Some of the major business benefits achieved from using a Charter solution have been:
“We looked at a number of options and Charter came through as really the best value in terms of the price structure and the functionality it offered us.”
“The Charter system has given us quite a large return on investment, in a number of ways. I think probably the most fundamental change has been on the productivity of our staff, we have a much more efficient workflow throughout the office and we’ve been able to improve the speed of response to our customers as a result of that. We’ve also been able to improve, quite dramatically, the level of compensation that we’ve been able to reclaim from third party suppliers; it’s enabled us to manage that much more efficiently and we actually improved our reclaims by almost 40% in the first year of Operating with Charter.”
Kaye Robertson,
Head of Customer Services
First Choice Group