• About Us
• Our Products
• Industry Sectors
• Our Services
• Our Customers
• Resources

Consumer Response Track

Solutions provided by Charter UK enable companies worldwide

Consumer Response Track

A consumer response track will help your business maintain a progressive income of business into your company.

A consumer response track will capture data on every call that comes in to your office, even if the lines ring busy and no one answers, or if the callers have call-blocking or unlisted numbers.

The benefits of using a consumer response track will help you to closely monitor the progression of your business or the ins-and-outs. With consumer response track you can:

• Receive up-to-the-minute data on calls and track every lead…even those that might have otherwise been lost
• Access reports that allow your marketing department to accurately quantify their efforts and expenses, and cut ineffective programs
• Reallocate pounds to initiatives that deliver the best leads
• Automatically feed customer data to your lead manager, allowing you to track every prospect from marketing source to sale, and eliminating manual data entry

And with a consumer response track as a key tool, you can gain vital intelligence about your prospects and know immediately which ad prompted the customers to call – this information can help you to turn callers into buyers.

This too can benefit you by:

• Reallocate wasted ad funds to programs that generate results, or if downsizing the marketing budget, use the reports to know which programs can be cut without impacting sales
• Use after hour call reports and missed call notifications to capture customers who would otherwise call your competition
• Give real-time lead lists to your sales team, allowing them to call every prospect…they will have a fresh lead list every day that can be used for accountability

Keeping a consumer response track will help your company to enhance the quality of service provided for your customers. If your always aware of what is going on behind the scenes, you are in a better position to alter projects easier if they are not going to plan.

A consumer response track will enable you to listen to recorded sales calls and hear how your staff are handling them.

Know which members of your team make the best use of their time
Customers can be prompted to "stay on the line" after each call and rate how well your staff treated them… poor ratings can automatically alert you with a call tracking number so you can fix problems on the spot.

Finally know exactly what is going on with sales staff scheduling, missed calls, and lead follow ups by the consumer response track.