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CRM solutions play an essential role in any successful contact centre/customer service operation. In order to achieve their service initiatives and satisfy their customers, companies today must implement the best technology solutions available. The best CRM software packages will not only serve as solid platforms for managing customer feedback but will also enable companies to drastically improve their contact centre operations and increase customer retention.
With more than 12 years’ experience in the CRM (customer relationship management) technology arena, Charter UK provides comprehensive CRM solutions to consumer-to-business organisations worldwide. Charter UK’ Charter Continuum™ enables customer care, customer service, consumer affairs, customer relations, and other customer-facing departments to manage, track, resolve, and report on customer feedback from all sources.
Charter Continuum™ allows companies to provide a superior level of service to both the traditional consumer and the e-customer. Customer contacts received via phone, fax, email, mail, web form, and face-to-face interaction are stored and managed within one centralised source that can be accessed across multiple departments. Regardless of what channels the customer relies on to contact the business, unparalleled support is provided using Charter Continuum™.
Incorporating Microsoft Visual Basic for Applications, Charter Continuum™ is highly flexible and can be easily customised to meet each client’s unique requirements. Unlike many CRM solutions, this solution integrates seamlessly with existing legacy database applications. Charter Continuum™ also incorporates BusinessObjects reporting software in order to provide advanced analysis and reporting capabilities. Companies can then maximise the value of customer feedback, using it as a powerful tool to drive improvements across the enterprise.
There are plenty of CRM solutions on the market but very few provide significant ROI (returns on investment) or exceed management expectations. In fact, many CRM projects have proven to be failures in recent times. Now more than ever, companies need to achieve quantifiable returns on their technology investments. The average return on investment for Charter Continuum™ is just four to six months from the point of implementation.
Clients in various vertical sectors have experienced a wide range of quantitative benefits from utilising Charter Continuum™. One major retailer with both a strong brick and mortar and online presence added $2.4 million to turnover through increased customer retention and a surge in repeat business. A leading telecommunications company saved more than $900,000 in staff and efficiency savings in the first year of using Charter Continuum™. A leading food retailer now saves $400,000 annually in reduced compensation claims due to better tracking of repeat and fraudulent complaints.
With the proper approach and the ideal customer service solution, companies can derive numerous benefits from their customer service operation. By offering a wide range of consulting, support, and integration services, Charter UK ensures that each and every CRM project is a complete success.
With a proven track record for success, Charter UK prides itself on equipping companies worldwide with the most comprehensive CRM solutions.
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